WatchCo.com

Save up to 60% at the WatchCo.com Clearance Corner! Click here!

The Watch Co. began with one ambitious college student and a vision to offer a wide selection of watches along with incredible service and expertise. More than a decade later we maintain that vision in the original Fox River Mall store (in Appleton, Wisconsin), along with three additional Watch Co. locations (Coralville, IA; Sioux Falls, SD; and Fargo, ND).

Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you'll experience the same passion for all things watches and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece. And because we're an authorized dealer of every brand we offer, you'll receive the full manufacturer's warranty and an authentic factory-direct watch each time you make a purchase.

Join our email list and receive access to members-only sale events and first access to hot new brands the moment they're released.

We also have a great repair program that couldn't be easier to use, just send us your watch and we'll do our best to get it tickin' again.

If you order a watch and decide you aren't completely satisfied with your choice for any reason, simply return it during the next 365 days. Complete details are on our return policy page. We make it easy to ship online.

When you make an online purchase with The Watch Co., your credit card transaction will be transmitted via a secure server. We accept MasterCard, Visa, Discover and American Express, and we welcome your purchase online or via phone or fax. If you wish to submit an order via mail, we accept personal checks, cashier's checks, money orders, and credit card payments.